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WOOCS v.2.3.7

Lead Generation SEO

  • Bespoke SEO Campaign: We craft a custom SEO campaign to best suit your needs and help you to reach your goals.
  • On-Page SEO: We optimize all of the important elements that Google is actively looking at on your web pages.
  • Off-Page SEO: We acquire links from other websites as it is a crucial part of SEO that many businesses neglect.
  • Technical SEO: We ensure all of the technical aspects of your website are in working order from an SEO perspective.
  • Regular Reporting: We regularly keep you in the loop on what we’re working on and the results achieved so far.
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Description

If you want to be discovered in the search results when your ideal client is searching for a service that you can confidently provide to them then
Lead Generation SEO is the perfect solution for you. It’s no secret that when we search for a business to suit our needs, we go straight to Google.
The service-based industry can be extremely competitive, and with the digital world we now live in, implementing effective SEO is a must-do.
The days of people finding you in a big heavy phonebook are long gone. As you know, all your potential clients are now searching for you online.
  • Bespoke SEO Campaign: We craft a custom SEO campaign to best suit your needs and help you to reach your goals.
  • On-Page SEO: We optimize all of the important elements that Google is actively looking for on your web pages.
  • Off-Page SEO: We acquire links from other websites as it is a crucial part of SEO that many businesses neglect.
  • Technical SEO: We ensure all of the technical aspects of your website are in working order from an SEO perspective.
  • Regular Reporting: We regularly keep you in the loop on what we’re working on and the results achieved so far.

What's included?

Research and Ongoing SEO Tasks

  • Monitored Keywords: We carefully monitor where your website is ranking in the search engine results pages for multiple keywords.
  • Monitored Competitor: We also monitor where your main competitor is ranking for those keywords in search engine results pages.
  • Search Intent Analysis: We implement keywords for your website that will actually move the needle and help reach your goals.
  • SERP Analysis: We reverse engineer those ranking on page #1 to discover how your website can rank within the top results.
  • Website Health Checks: We regularly crawl your website to ensure that all of your SEO elements are implemented correctly.
  • Google Analytics: We can take care of the initial setup and also create tracking (Goals) that represent your important KPIs.
  • Google Search Console: We use GSC in order to see where your website is already gaining traction so that we can supercharge it further.
  • Google Tag Manager: We use GTM to make suitable changes to certain aspects of the backend of your website without needing website access.
  • Up-to-Date Industry News: We are heavily immersed in the SEO community and this allows us to implement new tactics when as appear.
  • Regular Reporting: We make sure that you are aware of everything that we have already implemented, results achieved so far, and future plans.

On-Page SEO

  • Meta Title Optimization: We craft your website’s page titles to increase CTR (Click-Through-Rate) in the SERPs (Search Engine Results Pages).
  • Meta Description Optimization: We include important keywords that will help your website stand out to your ideal visitors in search results.
  • Heading Tag Optimization: We discover the best headings to use on your website pages to ensure that Google can understand it and rank you
  • Image Alt Tag Optimization: We make sure that Google can understand what your images are, whilst including important keywords to rank.
  • URL Slug Analysis: We optimize the URL of your website pages in order to send further positive signals to Google for a ranking boost.
  • Secondary Keywords: We create content that includes your important secondary keywords, allowing Google to understand the context.
  • Internal Linking Analysis: We harness the power of your current backlinks to pass much-needed page authority to currently less powerful pages.
  • Featured Snippet Opportunities: We analyze the search results of a keyword to see if you have the opportunity to steal the top-ranking position.
  • Content Creation: We have a strict guideline on our content creation for your website, as it needs to satisfy your visitors and also Google.
  • Spelling Mistake Alerts: We regularly check your website for spelling mistakes to ensure that they can be corrected as soon as possible.

Off-Page SEO

  • New Referring Domains: We ensure new links obtained are from websites that have not linked to you previously, as this helps to move the needle.
  • DoFollow Backlinks: We only build links from our outreach processes that result in DoFollow links, as these are what Google rewards you for.
  • Anchor Text Optimization: We research what the wording is that is underlined and linked leading to your website, as this is incredibly important.
  • Guest Post/Link Insert Ratio Analysis: We make sure to strike the balance between guest posts & link inserts to result in a natural backlink profile.
  • Unlinked Mention Link Creation: We stay on top of online mentions of your business, and reach out to those who have mentioned you with no link.
  • Backlink Monitoring: We constantly check the growing backlink profile of your website to see when new links aquired have gone live.
  • Lost Backlink Monitoring: We do this to make sure that any links previously obtained are still passing valuable page authority to your website.
  • Broken Link Monitoring: We monitor your backlinks to ensure none become broken, & if they do, we can reach out to the relevant webmaster.
  • Competitor Broken Backlink Monitoring: We also monitor your competitor’s broken links, as an opportunity to have your website linked instead.
  • Competitor Link Intersect: We check websites that your competitors appear on, but that you do not, providing a list of backlink potentials.

Technical SEO

  • Consistent Broken Link Checks: We carefully monitor your website to ensure no links (either internal or external) are displaying a ‘404’ error.
  • Consistent Redirect Checks: We also monitor where a redirect should have been placed, but either was not or was incorrectly implemented.
  • Redirect Chain Reduction: We review your redirect chains to see where they can be reduced, resulting in fewer requests and faster loading.
  • Orphan Page Detection: We have methods to discover pages on your website with no internal links to them, which we can then resolve.
  • Schema Markup Optimization: We implement this as search engines use Schema to correctly identify and correct business entities together.
  • Robots.txt: We review your website’s robot.txt file to ensure there are no errors, as search engines use this file to determine pages they can access.
  • XML Sitemap: We include your website’s XML sitemap in our regular crawling so that we can identify any issues if they happen to occur.
  • Crawl Depth Optimization: We optimize the number of required clicks required by users on your website to reach a particular post or page.
  • Insecure Content Resolutions: We make sure that all of your internal and external links have been built with the correct security protocol.
  • Mobile Optimized Content: We check the mobile functionality of your web pages as over half of all website visits are now on mobile devices.

Local SEO (if applicable)

  • Google My Business (GMB): We optimize your Google My Business listing as this is the first step on your Local SEO journey to success.
  • Google Reviews: We implement methods to increase reviews as they are a massive part of who potential customers choose to do business with.
  • Local Business Citations: We get your information listed on multiple business directories to help drive further organic customers to you.
  • Local Business Schema: We implement Local Business Schema to your website to help Google further connect the dots on your business.
  • NAP Consistency:  We ensure that all of your business details are the same in all locations that they are posted on, as this is crucially important.
  • Linked Business Assets: We optimize the customer journey as most customer journeys for local businesses start with a mobile search.
  • Geographical Landing Pages: We implement the positive signals that Google is looking for from the various sections of your website.
  • Google Authenticity Signals: We help Google understand that you are a real business and are looking to serve your customer for the long term.
  • Optimized Contact Page: We implement the most important factors that Google is looking to discover on your website’s contact page.
  • Local Specific Goals: We focus on reaching your business goals, and they can differ for local businesses, such as wanting more phone calls.

How does it work?

We take care of everything regarding the improvement of not only what positions that your website appears in the Search Engine Results Pages (SERPs) but also that your website appears in Google for more keywords than ever before. The only thing you may need to do is some simple copy and pasting.

FAQs

Q: How long will it take to start seeing results from implementing Lead Generation SEO?

A: There is no cookie-cutter answer to this because every website, business, industry, and geographical location are different, and all impact the answer to this. If your competitors haven’t done much (or any) work on their own SEO, then it might not take as long, but if you’re in a higher competitive field with competitors who know what they are doing, it may take longer. Most businesses run their SEO campaigns from anywhere between 12-36 months.

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Q: Will my website stay on page #1 for important keywords once Lead Generation SEO gets it ranked well in Google?

A: We can only answer this question at some point in the future because it all depends on what your competitors are also doing. If they see that you begin ranking above them in search engines and they then also implement an SEO campaign, that could change where your website ranks in the future. We are happy to review this with you at a suitable time within your campaign (because we can also see what competitors are doing with their SEO).

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Q: How will I know that my Lead Generation SEO is improving?

A: We take client communication very seriously, so we make sure to keep you in the loop with what we have already done, the results so far, and what we are planning to work on next. You’ll see all of this information in your monthly SEO report that we deliver to you in the first week of each month.

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Q: What is required from my side to improve my Lead Generation SEO?

A: Not much to be honest, the only thing that you may need to do is copy and paste the content that we have provided to you onto your website. Luckily most websites are built on a user-friendly CMS (Content Management System) such as WordPress so that this is made very quick and easy for either you, or a member of your team, or your website designer/developer to implement. In some cases, we can implement this content on your website for you.

Delivery Timeline

You will receive multiple new SEO tasks completed each month, which will be dependant on the SEO requirements of your website at the time.

We’ll create a bespoke SEO plan that you have access to and can see (at any time) what we are working on and what has been completed. We monitor the results each month, meaning we may alter the plan slightly to focus more on what we can see is moving the needle, if this is the case, you’ll be informed in your SEO report for the month of what our focus will be for the upcoming month (which is delivered to you in the first week of each month).

Most SEO agencies will blindly follow the initial plan (that in the ever-changing world of SEO, may already need updating anyway) without reviewing the data to see what is actually working to achieve results, but we believe that is wrong because we actually care about getting results for you and helping you to achieve your goals and to hit your important KPIs. When your business grows, our business grows, so it’s in our best interest to get you results.

This means that we are actively reviewing data from various platforms (Google Analytics, Google Search Console, Ahrefs, etc) to see what is working so that we can double down on it to have your website appear in even more search results, driving further organic traffic and revenue to your business.