25Sep
By Client Acquisition Resources

Your KPIs Are Backwards. It’s Costing You Revenue

https://www.youtube.com/watch?v=ZJ6ODkAX_bM Businesses all over the world are losing serious amounts of revenue every year because they are measuring the wrong things in the wrong order. The problem is not that they have no KPIs. The…
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24Sep
By Client Acquisition Resources

Why Lost Sales Are More Valuable Than You Think

https://youtu.be/TRev4EkaAAo For most businesses, when somebody gets to the point of sale and says no, that revenue is immediately written off. They move on to the next person. Then the next person. Then the next…
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22Sep
By Client Acquisition Resources

Less Leads = More $$$: Why a Smaller Pipeline Can Produce More Revenue

http://youtube.com/watch?v=VYTnFXEN4Kk Donwload the O.F.F.E.R. Framework Google Doc If you ask most businesses whether they would rather have 100 leads or 10 leads in their pipeline, the vast majority would choose 100. On the surface, that…
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07May
By Client Acquisition Resources

Why Outbound Email Still Works

Outbound email gets dismissed far too quickly. A lot of business owners and marketers send a few emails, fail to get the response they expected, and then decide the entire channel does not work. That…
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06May
By Client Acquisition Resources

Why Fewer Leads Can Actually Get You More Clients

https://www.youtube.com/watch?v=cTyxsxUPJBY Most businesses are trying to get as many leads as possible. More form fills.More downloads.More enquiries.More names in the CRM. On the surface, that sounds like a good thing. But more leads doesn’t always…
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03May
By Client Acquisition Resources

Why Your Lead Generation Isn’t Working

Trying a new lead generation method every few weeks is usually the reason none of them are working properly. Not because every method is bad. Not because your market is impossible. Not because your competitors…
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30Apr
By Client Acquisition Resources

Why Your Offer Isn’t Getting Clients (Even If It’s Good)

A lot of businesses think they have a lead problem. They don’t. They have a messaging problem. You can be great at what you do.You can deliver real results.You can even have proof. And still…
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29Apr
By Client Acquisition Resources

Why Relying on One Marketing Channel Is Killing Your Pipeline

Most B2B companies are still making the same fundamental mistake. They pick a primary acquisition channel, double down on it, and expect consistent results. Paid ads.Outbound.Content.SEO. It becomes the strategy. And for a while, it…
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05Mar
By Blog

Why Client Acquisition Is No Longer a Funnel

TL;DR Summary – With Supporting Video Client acquisition is no longer a simple linear funnel where attention leads directly to a sale. Modern client buying journeys behave more like a game of snakes and ladders,…
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17Feb
By Blog

7 Types of Anchor Text

0 – No Links Included MFGAutoSync provides an easy and intuitive solution for CFOs within manufacturing to automate their most tedious tasks and gain back valuable time in order to increase efficiency and profits. One…
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