Category Archives for Blog

The CRAZY ROI from Sending 1,000,000 B2B Cold Emails

https://youtu.be/aFJzoVDS2Ts Sending one million B2B cold emails per year sounds expensive. It also sounds excessive. But when you break down the infrastructure, lead costs, software, and potential revenue, the economics can become extremely attractive. The…

Sending 1,000,000 B2B Emails is Easier Than You Think

https://youtu.be/fR5QvTua67I Most businesses massively underestimate the amount of cold email volume required to generate consistent B2B opportunities. They might send a few hundred emails. Maybe a few thousand. Then, when the replies do not immediately…

You NEED To Think About This When Sending B2B Cold Email

https://youtu.be/BMopwsnZA50Most businesses write cold emails on a desktop. That creates a problem. The person receiving the email may not read it on a desktop at all. They may open it on their phone while commuting,…

Low Energy After Lunch? Try This to Increase Productivity

https://youtu.be/wqkMuRibBAMMost people do not have the same level of energy throughout the working day. You might start the morning slightly groggy, become much more productive through the late morning and early afternoon, then suddenly hit…

The Real Reason Your Businesses Can’t Build Momentum (Easy Fix)

https://youtu.be/hbSbS1ot-YQ If you keep trying new ways to get clients but nothing seems to gain traction, the problem may not be the tactic. It may be that you keep stopping before the tactic has enough…

If you’re not cold calling, you’re losing out on SERIOUS revenue

https://youtu.be/PJjwS7newKE A lot of businesses avoid cold calling because they believe it is outdated, ineffective, or impossible to scale. But when you run the numbers, the picture looks very different. Cold calling does not need…

How to Convert More Sales Calls By Having Fewer Calls

https://www.youtube.com/watch?v=fsCAub9UOmMMost businesses assume the way to increase sales is to increase the number of sales calls. More calls should mean more sales. That can work, but it is not always the most efficient approach. A…

Adding a Multiplier to Your Scheduled Content for Consistency

https://www.youtube.com/watch?v=nGAxZmKn8aY Publishing consistently is one of the hardest parts of content marketing. The problem is not usually creating one piece of content. The problem is needing another piece tomorrow. Then another the day after that.…

Why Content Distribution Matters Now More Than Ever

https://youtu.be/Lx7s3cP6h2sCreating one strong piece of content is useful. But if you only publish it in one format on one platform, you are limiting how many people can actually consume it. The better approach is to…

You’re Doing Cold Calling Backwards. THIS makes it easy!

https://youtu.be/-iiBgizUeYE Cold calling can work. The problem is that most businesses start with the call. That is exactly what makes it cold. The person does not know who you are. They do not recognize your…