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Whether you are just getting your business off the ground, or are managing a company that has been around for years, your marketing strategy is an invaluable tool for your success.
SEO and inbound marketing are what will lead your company to develop, evolving to reach a wider audience.
It will help you to attract more visitors, grow bigger on social networks and improve SEO efforts.
Different types of marketing can help you in your mission when it comes to delighting customers, attracting more traffic and developing a content strategy.
What is Inbound Marketing?
Inbound marketing refers to a method of marketing that focuses on creating content that is valuable to the customer and provides experiences that are specifically aimed at the target audience.
In contrast to outbound marketing, which interrupts your audience with your content, inbound marketing leads to your site being found online by customers seeking you out.
Clients will come to your website because you provide solutions to pain points they already have. This provides a more meaningful connection and helps your SEO to attract the right fit customers for your business.
Applying Inbound Marketing Strategies
Retaining customers is a much more effective way of doing business than continuously having to create new customers for every purchase. New customer acquisition costs far more time and resources than retaining your existing customer base.
Inbound marketing strategies are also far more likely to create customer loyalty and help you to become an authority in your field. When you provide great social content that answers your customer’s queries, you will ultimately end up ranking higher within search engines.
Inbound Marketing and SEO Categories
Helping customers to feel that they hold a stake in your business and feel empowered by your product, coupled with great SEO, is what will keep them coming back to you over and over again.
For most businesses, this is the ultimate goal when it comes to their inbound marketing focuses.
It will also lead potential customers to recommend your company to their family and their friends, becoming a brand advocate and creating an even wider customer base.
There are three basic categories you need to think about when generating the inbound strategy used for marketing within your business.
Applying SEO Categories to Your Inbound Strategy
While the specifics of the subject matter will need to be adapted to fit your business and industry, the integral part of these principles can be applied to any company’s SEO and inbound marketing strategy.
First, you need to attract customers to your business. You need to make sure that the right people are visiting your store or website, so incorporating high-quality content, web design, specific keywords and other on-page SEO efforts help you to relate to your visitors.
This encourages more organic traffic from Google search engine results pages.
SEO Target Demographic
The customers you attract need to fall within your target demographic and be interested in your products or services. You can attract the right kind of people by investing in content creation for your website, that is pertinent to their lives and facilitates conversations that make you an expert in your field.
You want to make your brand name synonymous with the key search queries and Google search results in your niche. Great content addresses the questions customers have in a succinct, helpful way.
Next, you want to engage with the customers you attract. You need to show them your level of knowledge by giving them insights and solutions to problems they have already come across.
SEO Website Data
You want the SEO data within your website like page titles, product pages, and blog content to align with their lifestyle and goals. This ensures they feel like your business is relevant to their query and understand their needs.
Finally, you want to leave your customers with a good feeling. You want them to walk away from interactions with your business feeling empowered and experiencing better thoughts about themselves.
They will associate that positive feeling with your company and keep coming back for me. This doesn’t mean that problems won’t arise, but how you handle these issues is much more important than ensuring they never happen.
The Importance of Quality Customer Experiences
Your goal when creating an SEO or digital marketing strategy should be to help maintain the performance of your business and continue to build on it. The experience that your customers have when they interact with your brand is a determining factor in your ability to grow and expand.
This is another reason to invest in both on and off-page SEO. These strategies help you to implement effective keyword usage, well-written meta descriptions and make use of free tools that improve your inbound strategies and help you relate to your ideal visitor.
All the different aspects of inbound marketing work together, to create the best possible customer experience and turn your brand into a broader concept that your customer can relate to.
What are the SEO Inbound Strategy Phases?
During the attract phase, you will focus on good SEO, creating an intuitive website, and maximizing traffic to your company site, ideally improving your sales and conversion rate. You can also encourage organic growth by making it easy for current customers to make referrals.
These tactics maximize your ability to be found by people who are searching for the type of content you are offering. This is the perfect place to start that can help you to optimize your websites.
Outbound marketing interrupts what your customer is doing in order to introduce your company. While you can tailor these ads to appear to certain people and relate to search engine algorithms, they will still likely see it as an annoyance that is keeping them from their preferred task.
This type of SEO may not attract the highest quality traffic from search engines to your site.
Inbound Marketing and SEO Strategies
Now that you know the benefits of inbound marketing and the principles behind it, the next step is to discover the strategies that you can implement into your business. There are different strategies for the different areas of inbound marketing, so some may be more relevant to your business than others.
Attract
The strategies you utilize to attract customers to your company should be rooted in creating content and developing products that address your customer’s pain points. This is the bread and butter of developing an effective search engine optimization strategy.
The type of digital marketing content you create will look different for different businesses, but it is a crucial step in attracting the right kind of customers to your company.
You can write an SEO-optimized blog post or social media post, ensuring you’ve researched high-performing keywords, to offer high-quality content to your audience.
When you publish content, you should give it an extra boost by making sure that you are using SEO keywords and inbound marketing-specific strategies.
Engage
Once you have attracted an audience, you need to engage with them. You need your communication to lead to long-term relationships between the client and you.
You can implement engagement strategies like email marketing, or use marketing automation programs to help you launch large-scale email, social media, or other campaigns.
Ensure you are marketing your products as solutions to customer problems instead of just products. This is the key to encouraging visitors to engage with your site, and helping your SEO inbound marketing efforts to pay off.
Delight
Creating feedback is an important part of making sure you can delight your customers and will open up another channel of communication within your websites.
Surveys that request feedback and chatbots that will assist and support the customer are great ways to look into the customer’s journey through your company.
Creating smart SEO-optimised content is one of the most important ways to delight your customer.
Content that will add value to your customers’ lives long after they find you in a Google search will help you to increase sales and remain in the front of their minds.
Does an Inbound Program Provide A Better Measure of Growth?
Inbound marketing approaches the customer in an effective way. Instead of forcing yourself upon the target demographic, you attempt to gain organic flow by making your website easily discoverable within search engines and social media.
It is important that the people that find your website services already want what you have to offer.
Summary
Working on your inbound SEO marketing strategy means that when someone looks for what your website offers, they can find you easily.
This not only leads to more customers who are more likely to buy from your company, those customers will also be loyal and recommend you to friends through word of mouth or social media.
Inbound marketing strategy helps to grow your website within Google and other search engines, and improves your existing SEO strategy.
