Search Engine Optimization is setting up your website in a way that search engines (such as Google) can have a better understanding of what your website is about and therefore allow your to be displayed in more relevant searches.
SEO can be quite complex, but when broken down, it is actually quite simple and there are 3 main things that happen regarding SEO for any website:
The higher the level of SEO implemented correctly on your website, the higher number of people will be able to find you in Google SERPs (Search Engine Reults Pages).
With more people having the ability to find you from their searches, the higher your chances are of them converting into a paying customer from their visit to your website.
In a nutshell, this is how a successful SEO campaign helps you increase revenue:
After implementing SEO campaigns for many different industries over the last 15 years we have gained an incredibly strong understanding of what works and what does not. This is not theory, we use proven methods.
There is quite a lot that goes into a successful SEO campaign, but here is a simplified version of the steps that we take in order to achieve better rankings:
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We have over 15 years expereince in the world of SEO. We don’t just talk the talk, we walk the walk to get the best results.
The world of SEO is constantly changing, and because of this we stay constantly updated on everything within the industry.
Getting results for you matters to us, because it allows us to grow when others can see the results that we can achieve.
Not only do you get access to our super helpful team but it gives your website access to the professional tools we use.
You’re not just a number to us, we build strong and reliable relationships in order to fully understand your buiness needs.
This is why SEO plays such a vital role in having your website optimized professionally in order to achieve results. All stats are from ahrefs.
SEO drives traffic (visitors) to your website. You may have the best website in the world, but if it has no visitors, it won’t do much good.
Having a strong and effective SEO campaign in place will ensure that more of your target audience will land on your website when searching for your products/services.
SEO stands for Search Engine Optimization. This is the process of having your website appear in more Google search results.
SEO (Search Engine Optimization) is the process of updating your website to ensure that your are found in search results, meaning you are obtaining organic (free) traffic for your website. This method allows you to show up for even more keywords and can pay long-term dividends.
SEM (Search Engine Marketing) is the process of creating an ad that you then bid on a CPC (Cost Per Click) basis with your competitors to show higher in the ads that appear on Google. Using SEM will obtain paid traffic to your website, and will only do so as you continue to pay for ads.
SEO doesn’t have a set-price as such. It really depends on the goals of your business that will determine what elements of SEO are required to help you achieve those goals. This is something that will be discussed before any SEO work is completed. If you’d like to know more, please request a call.
Local SEO is the process of ramping up organic visibility of a business that serves one location specially (such as a chiropractor, dentist, coffee shop, etc). This involves a process of finding out what exact relevant keywords that people in your area are searching, along with optimizing many online elements of your business to achieve the best results possible.
The answer differs for literally every single website as there are literally hundreds of factors that can affect where you rank in search engine results pages (SERPs). SEO is used for long-term success, it is not a ‘quick-fix’ that can bring more visitors to your website. SEO is a Marathon, not a Sprint.
Think of it like building a house – There are many steps that take time to complete, but in the end it is always worth it to have a masterpiece to enjoy.
This refers to all the elements of a web page that are visible to the visitor. This could be how the text is written (also referred to as Copywriting), how the images are configured to appear, and much more.
This is highly debated online, but we are personally fans of the Yoast SEO plugin for WordPress. We believe it to be the most helpful in better rankings.
Google is a very smart machine. The SEO campaigns that we do not only have a way of immediately notifying Google that you have a new (or updated) page, but it also ensures that Google is notified about it again and again from different sources online.
Don’t worry about that, we’ll take care of everything that is involved for this. This frees up your time to focus on what you are best at.
Google prefers unique content. If you want to get your website live quickly it would be an option, but if somebody searches for your product or service, Google will give more ‘points’ to the original page, as they are smart enough to know that you have ‘duplicate content’ from another website where it originally appeared.
If you would like to learn more about SEO and how it works, we highly advise watching the videos below that have been created by some of the services that we use. The first video is by aherfs, which we use to find incredibly valuable data in order to set a path for best results. The other video is by GoDaddy, who are one of the top providers of domain names (yourbusiness.com). Both of these videos explain what SEO is clearly. The ahrefs video is a little longer, but worth your time.
We have put together a guide to 5 methods that we use with every single client to ensure success, and you can access them, for free!
