Click one of the orange buttons below to be taken to the SEO case study that is most relevant to the industry that you operate within.
Please note that some elements have been blurred for client confidentiality, but you can still see all of the important business metrics.
The client operated their business within several locations (think franchise model) and their main objective was to have their website drive more phone calls from local residents who required their services. They already had the correct pages set up on their website. The next step was to successfully optimize them.
They had previously tried to improve upon their SEO by having their in-house website developer attempt it, but they quickly realized that this was the wrong route to go down. They had also tried some SEO “hacks”, which turned out to do more damage than good for their site, but we cleaned it all up and got results.
We added several local business citations around the web that allowed Google to further connect the dots and ensure trust in the site.
We did a full backlink audit and determined that the domain had several harmful links pointing to it, which we were able to successfully clean.
We successfully optimized each section of the client's Google My Business (GMB) listing to ensure the ranking of localized keywords.
The data represented in the above graph shows a 6 month period, with the blue representing the current year’s data and the orange representing the same 6 month period from the previous year. You can see that around month 4 that Google started to reward the website for the positive SEO signals it was sending.
The above screenshot from Google Analytics shows the bottom-line results for the 6 month period. You can see this is specifically set to only represent the website’s organic traffic and one particular goal, which was organic leads generated. The results increased lead generation over 200%, going from 234 to 735!
The client was the definition of a small fish in a big pond. They were operating in a marketplace that was extremely competitive and they needed a way to increase their enquiries that were coming from search engines so that they could reduce the amount of money that they were spending on ads to compete.
After reviewing the client’s website and the websites of who we were up against, we knew we had to be clever in our approach to achieve the best SEO results. We put together an aggressive SEO campaign that we were confident would produce the results the client desired. Spoiler alert: That’s exactly what happened.
We targetted long-tail keywords for the campaign as there was incredibly fierce competition from well-known industry brands.
We implemented a new site-wide menu that allowed a reduced crawl depth in order to increase enquiries as well as conversions.
We increased reviews from previous happy customers to use as site testimonials in order to improve upon new visitor conversions.
The above graph shows a 6 month period, with blue being the current year and orange being the previous year in order to review Year-on-Year (YoY) results. Month 4 was when the hard work began to pay off as Google started to reward the website for following their search guidelines & providing positive SEO signals.
In the above screenshot, we have filtered the Google Analytics data to only show results from organic traffic and for the main objective of the campaign (more leads) and we can see that the number of organic leads more than doubled compared to the same period of the previous year. This was a great result to achieve.
The client was struggling to rank successfully on Google with one particular sub-category of their eCommerce website, which was understandable based on the competition that we discovered when we began initial research in order to increase their eCommerce sales for these important profit-driving keywords.
They already had a member of staff internally building backlinks, and they did not have much control over the technical SEO aspects due to how their website was previously built. This gave us the time to focus solely on the missing ingredient to their success, On-Page SEO. So we got to work by diving in head first.
The main objective of this SEO campaign was to increase organic sales coming from Google, so we focused on purchase-intent keywords.
After we had completed our keyword research, we knew exactly what keywords to sprinkle throughout the page to appeal to Google.
We harnessed the power of the backlinks that the domain already had, and adding internal links allowed us to pass crucial page authority.
You can see from the above graph that the overall sessions had only increased slightly (blue is new data and the orange is the same 6 month period from the previous year) but here is what most people don’t understand about SEO: You don’t need more traffic, you need more traffic from your ideal target audience.
You can see from the Google Analytics breakdown shown above that these results were specifically for the changes to the site’s organic visitors and sales. Remember also that this was just for one specific sub-category of the website, which the above graphs have also been filtered to display, not the whole website.
The client has several key geographical markets that they operate in, and were previously ranking quite well for their main keyword, but growing competition recently has seen their rankings take a hit and they were no longer on page #1 for their primary keyword and they needed ta way to reach more ideal clients.
With years of experience behind us, we were able to immediately spot what the competition had been doing on their websites that enabled them to rank well. This allowed us to set out a plan of action and begin work immediately in order to get our client back into the top rankings in each of their target locations.
We built dedicated landing pages that had the sole purpose of ranking for important keywords and give Google the ranking signals it wants.
We discovered that the majority of the targetted keywords had 'Featured Snippet' and 'People Also Ask' opportunities to rank even better.
We gained relevant backlinks from authoritative websites within the client's industry in order to further develop & improve their Off-Page SEO
After just a few months of following our detailed SEO plan to ensure they ranked successfully on page #1 for their primary keyword in their main target countries, results began to show for themselves in the SERPs (Search Engine Results Pages) and the client was back to their rightful place in the results above competitors.
With the inclusion of secondary keywords, the website began to successfully rank for other important keywords also, and the internal linking between important pages resulted in an SEO domino effect, meaning that more pages and keywords began to appear in Google search results, resulting in even more ideal clients.
We have put together a guide to 5 methods that we use with every single client to ensure success, and you can access them, for free!
