SEO Case Study

Click one of the orange buttons below to be taken to the SEO case study that is most relevant to the industry that you operate within.

Please note that some elements have been blurred for client confidentiality, but you can still see all of the important business metrics.

Local SEO Case Study

The Problem that Needed Solving

The client operated their business within several locations (think franchise model) and their main objective was to have their website drive more phone calls from local residents who required their services. They already had the correct pages set up on their website. The next step was to successfully optimize them.

They had previously tried to improve upon their SEO by having their in-house website developer attempt it, but they quickly realized that this was the wrong route to go down. They had also tried some SEO “hacks”, which turned out to do more damage than good for their site, but we cleaned it all up and got results.

Our Approach to Achieve Results

Local Business Citations

We added several local business citations around the web that allowed Google to further connect the dots and ensure trust in the site.

Disavow Harmful Links

We did a full backlink audit and determined that the domain had several harmful links pointing to it, which we were able to successfully clean.

Google My Business (GMB) Optimization

We successfully optimized each section of the client's Google My Business (GMB) listing to ensure the ranking of localized keywords.

  • Internal Linking: Utilizing pre-written blog post articles to pass crucial page authority
  • Backlink Building: Obtaining relevant links from similar sites within the industry
  • Backlink Cleanup: Removed backlinks that Google determined to be harmful spam
  • Meta Information: Updating page titles and descriptions for more clicks from Google
  • Menu Optimization: Allowing a more enjoyable experience for new website visitors
  • Google My Business (GMB): Correctly optimized for ranking of localized keywords
  • Competitor Analysis: Infiltration of competitor sites to reverse-engineer success
  • Local Business Citations: With consistent NAP (Name, Address, Phone) details
  • Keyword Tracking: Keeping an eye on where our client and competitors were ranking
  • Regular Reporting: Allowing the client to know we were constantly working for them

The Successful Results

The data represented in the above graph shows a 6 month period, with the blue representing the current year’s data and the orange representing the same 6 month period from the previous year. You can see that around month 4 that Google started to reward the website for the positive SEO signals it was sending.

The above screenshot from Google Analytics shows the bottom-line results for the 6 month period. You can see this is specifically set to only represent the website’s organic traffic and one particular goal, which was organic leads generated. The results increased lead generation over 200%, going from 234 to 735!

Increase in Organic Qualified Leads
+ 0 %
Increase in Organic Revenue
+ 0 %
Increase in Lead to Client Conversion
+ 0 %

Lead Generation SEO Case Study

The problem that needed resolving

The client was the definition of a small fish in a big pond. They were operating in a marketplace that was extremely competitive and they needed a way to increase their enquiries that were coming from search engines so that they could reduce the amount of money that they were spending on ads to compete.

After reviewing the client’s website and the websites of who we were up against, we knew we had to be clever in our approach to achieve the best SEO results. We put together an aggressive SEO campaign that we were confident would produce the results the client desired. Spoiler alert: That’s exactly what happened.

Our Approach to Achieve Results

Long Tail Keywords

We targetted long-tail keywords for the campaign as there was incredibly fierce competition from well-known industry brands.

URL Structure Clean-Up

We implemented a new site-wide menu that allowed a reduced crawl depth in order to increase enquiries as well as conversions.

Increased Reviews

We increased reviews from previous happy customers to use as site testimonials in order to improve upon new visitor conversions.

  • Content: Blog posts were created aimed at a specific section of the sales funnel
  • H Tags: We resolved certain H tags were incorrectly set-up as a previous template
  • Long-Tail Keywords: Increasing visitors using precise terms for search engines
  • Reviews: Utilizing the previous positive reviews strategically to increase conversions
  • Menu Re-Structure: Helped to reduce crawl depth and the number of visitor clicks
  • Profitable Keyword Research: Allowing easier communication for new clients.
  • Competitor Backlinks: Getting linked on domains that competitor’s were linked on
  • Device Monitoring: Optimizing content for the devices that users viewed the site on
  • Successful Redirects: Implementation of redirects reduced technical SEO errors
  • Regular Reporting: Keeping the client informed of all the great progress being made
Two people looking at a website on a laptop

The Successful Results

The above graph shows a 6 month period, with blue being the current year and orange being the previous year in order to review Year-on-Year (YoY) results. Month 4 was when the hard work began to pay off as Google started to reward the website for following their search guidelines & providing positive SEO signals.

In the above screenshot, we have filtered the Google Analytics data to only show results from organic traffic and for the main objective of the campaign (more leads) and we can see that the number of organic leads more than doubled compared to the same period of the previous year. This was a great result to achieve.

Increase in Organic Inbound Leads
+ 0 %
Increase in New Website Users
+ 0 %
Increase in Organic Conversion Rates
+ 0 %

eCommerce SEO Case Study

The problem that needed resolving

The client was struggling to rank successfully on Google with one particular sub-category of their eCommerce website, which was understandable based on the competition that we discovered when we began initial research in order to increase their eCommerce sales for these important profit-driving keywords.

They already had a member of staff internally building backlinks, and they did not have much control over the technical SEO aspects due to how their website was previously built. This gave us the time to focus solely on the missing ingredient to their success, On-Page SEO. So we got to work by diving in head first.

Our Approach to Achieve Results

Profitable Keyword Research

The main objective of this SEO campaign was to increase organic sales coming from Google, so we focused on purchase-intent keywords.

On-Page SEO Elements

After we had completed our keyword research, we knew exactly what keywords to sprinkle throughout the page to appeal to Google.

Internal Linking

We harnessed the power of the backlinks that the domain already had, and adding internal links allowed us to pass crucial page authority.

  • Meta Titles: Increasing CTR (Click-Through-Rate) in searches was the first step
  • Meta Descriptions: Providing a friendly and enjoyable user experience to visitors.
  • H Tags: We correctly optimized the H1, H2 and H3 heading tags for the sub-category
  • Content: Keyword rich content is more crucial than ever since Google’s BERT update
  • Featured Snippet Optimization: This helped to reach the very top of Google SERPs
  • Profitable Keyword Research: Allowing easier communication for new clients.
  • Competitor Analysis: Clients can now easily obtain directions to the clinic.
  • Google Analytics Annotations: Make notes of each new SEO implementation on-site
  • HTML Formatting: Providing content the client could easily copy & paste to their site
  • Regular Reporting: The client always knew exactly what we were working on next
Woman holding credit card ready to purchase online order

The Successful Results

You can see from the above graph that the overall sessions had only increased slightly (blue is new data and the orange is the same 6 month period from the previous year) but here is what most people don’t understand about SEO: You don’t need more traffic, you need more traffic from your ideal target audience.

You can see from the Google Analytics breakdown shown above that these results were specifically for the changes to the site’s organic visitors and sales. Remember also that this was just for one specific sub-category of the website, which the above graphs have also been filtered to display, not the whole website.

Increase in Organic Transactions
+ 0 %
Increase in Organic Revenue
+ 0 %
Increase in eCommerce Conversion
+ 0 %

B2B SEO Case Study

The problem that needed resolving

The client has several key geographical markets that they operate in, and were previously ranking quite well for their main keyword, but growing competition recently has seen their rankings take a hit and they were no longer on page #1 for their primary keyword and they needed ta way to reach more ideal clients.

With years of experience behind us, we were able to immediately spot what the competition had been doing on their websites that enabled them to rank well. This allowed us to set out a plan of action and begin work immediately in order to get our client back into the top rankings in each of their target locations.

Our Approach to Achieve Results

Landing Page Creation

We built dedicated landing pages that had the sole purpose of ranking for important keywords and give Google the ranking signals it wants.

JSON-LD Schema Markup

We discovered that the majority of the targetted keywords had 'Featured Snippet' and 'People Also Ask' opportunities to rank even better.

Link Building

We gained relevant backlinks from authoritative websites within the client's industry in order to further develop & improve their Off-Page SEO

  • On-Page SEO: Optimization of Meta Titles, Meta Descriptions, H Tags, and more
  • Featured Snippet Optimization: Helped to obtain the #1 position in Google searches
  • Secondary Keywords: A hidden gem in SEO that helps to rank for multiple keywords
  • Image Optimization: We compressed images and added keyword-rich alt tags
  • Internal Linking: Exact match anchor text was implemented to pass page authority
  • Backlink Building: Relevant links from authoritative sites were successfully obtained
  • Google Tag Manager: Allowed us to implement successful Schema markup to rank
  • Google Analytics Goals: Setup to correctly track important KPIs from the website
  • Catch-Up Calls: Keeping up communication to make sure the client was in the loop
  • Regular Reporting: Easy-to-understand SEO reporting that shows the important data

The Successful Results

After just a few months of following our detailed SEO plan to ensure they ranked successfully on page #1 for their primary keyword in their main target countries, results began to show for themselves in the SERPs (Search Engine Results Pages) and the client was back to their rightful place in the results above competitors.

With the inclusion of secondary keywords, the website began to successfully rank for other important keywords also, and the internal linking between important pages resulted in an SEO domino effect, meaning that more pages and keywords began to appear in Google search results, resulting in even more ideal clients.

Keywords Ranking in Target Country
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Authoritative Backlinks Earned
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Countries with Page #1 Rankings
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Testimonials From Happy Clients


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