Local business citations are an absolute must-have for your business if you primarily serve one particular area or location.
If you have multiple locations, each one of these individual locations will need to have its own separate local citations built.
These can allow your business to show up for more search results, even if it is appearing on a website that is not your own.
For example, if you run a coffee shop and a user searches ‘Coffee in London’, your listing can then appear on a directory.
- More Brand Visibility: Having your important business information available on other websites will increase visibility.
- NAP Consistency: Having all of your NAP (Name, Address, Phone) details match is very important in the eyes of Google.
- New Website Links: Many business directory websites allow us to also include a link back to your website’s homepage.
- No Duplicates: We’ll check to see if your business is already listed on a website and if so, we’ll find another new website.
- Multiple Locations: Our local business citation building service is currently available in the USA, UK, Canada, and Australia.
Depending on the number of local business citations you have chosen, you’ll have your business information submitted on either 25, 50, or 100 suitable websites that can accurately represent your business data with NAP consistency along with other matching information that you have provided to us.
Some of these will also generate new backlinks to your website (specifically to your homepage), but they will usually appear as NoFollow. This is actually a good thing in this case as it shows a natural backlink profile for your site to Google. If every link you acquired was DoFollow, that would be quite odd.
How Does It Work?
Once we know how many local business citations you are looking to have created, we’ll begin compile a list of suitable websites to submit your business information to. Some of these are instant approval and others take some time for your details to become approved and appear live on that website.
We do our best to avoid duplicates on websites that your business information is already listed on, but if the information that you have provided to us does not match the information on the site where we find that your information is already listed, we will do our best to update that information.
SEO Best Practice
When creating local business citations, it is crucially important to double-check that all of the submitted details are correct. This can sometimes be known as NAP (Name, Address, Phone) consistency, but there are more elements that also need to match exactly each time, such as your website URL.
Business listings are luckily something that you should only have to focus on once (depending on how many listings you have decided to appear on).
If you have multiple locations for your business or operate a franchise model, you will need to create unique business citations for each property, as search engines will view each of these locations as their own unique business. Bonus Tip: Each location also needs its own ‘Google My Business’ listing.
Q: What are local business citations?
A: Your business details (and website link) will be placed on other reputable sites, which allows Google to connect the dots and further ensure your NAP (Name, Address, Phone) consistency, allowing them to know the data is correct.
Q: What if a website already has my business details listed?
A: If the information that you submitted is already listed on a particular site, we’ll move on to the next one instead.
Q: Why are local business citations important?
A: Having your business information on multiple authoritative websites that are designed specifically to be business directories not only helps more people find you organically on those sites but can also help to drive further organic traffic to your own website, as many of these websites allow you to include a link to your website.
Q: What kind of links are these?
A: They will more than likely be NoFollow links, so they may not pass any ‘link juice’ to your website, but having a list of NoFollow links from reputable sites will help to balance out your natural link building profile to Google.
We aim to have your local business citations completed and live within 2 (two) calendar weeks of your order, regardless of the quantity ordered.