eCommerce SEO

What's included?

Research and Ongoing SEO Tasks

• Monitored Keywords: We carefully monitor where your website is ranking in the search engine results pages for multiple keywords.
• Monitored Competitor: We also monitor where your main competitor is ranking for those keywords in search engine results pages.
• Search Intent Analysis: We implement keywords for your website that will actually move the needle and help reach your goals.
• SERP Analysis: We reverse engineer those ranking on page #1 to discover how your website can rank within the top results.
• Website Health Checks: We regularly crawl your website to ensure that all of your SEO elements are implemented correctly.
• Google Analytics: We can take care of the initial setup and also create tracking (Goals) that represent your important KPIs.
• Google Search Console: We use GSC in order to see where your website is already gaining traction so that we can supercharge it further.
• Google Tag Manager: We use GTM to make suitable changes to certain aspects of the backend of your website without needing website access.
• Up-to-Date Industry News: We are heavily immersed in the SEO community and this allows us to implement new tactics when as appear.
• Regular Reporting: We make sure that you are aware of everything that we have already implemented, results achieved so far, and future plans.

On-Page SEO

• Meta Title Optimization: We craft your website’s page titles to increase CTR (Click-Through-Rate) in the SERPs (Search Engine Results Pages).
• Meta Description Optimization: We include important keywords that will help your website stand out to your ideal visitors in search results.
• Heading Tag Optimization: We discover the best headings to use on your website pages to ensure that Google can understand it and rank you
• Image Alt Tag Optimization: We make sure that Google can understand what your images are, whilst including important keywords to rank.
• URL Slug Analysis: We optimize the URL of your website pages in order to send further positive signals to Google for a ranking boost.
• Secondary Keywords: We create content that includes your important secondary keywords, allowing Google to understand the context.
• Internal Linking Analysis: We harness the power of your current backlinks to pass much-needed page authority to currently less powerful pages.
• Featured Snippet Opportunities: We analyze the search results of a keyword to see if you have the opportunity to steal the top-ranking position.
• Content Creation: We have a strict guideline on our content creation for your website, as it needs to satisfy your visitors and also Google.
• Spelling Mistake Alerts: We regularly check your website for spelling mistakes to ensure that they can be corrected as soon as possible.

Off-Page SEO

• New Referring Domains: We ensure new links obtained are from websites that have not linked to you previously, as this helps to move the needle.
• DoFollow Backlinks: We only build links from our outreach processes that result in DoFollow links, as these are what Google rewards you for.
• Anchor Text Optimization: We research what the wording is that is underlined and linked leading to your website, as this is incredibly important.
• Guest Post/Link Insert Ratio Analysis: We make sure to strike the balance between guest posts & link inserts to result in a natural backlink profile.
• Unlinked Mention Link Creation: We stay on top of online mentions of your business, and reach out to those who have mentioned you with no link.
• Backlink Monitoring: We constantly check the growing backlink profile of your website to see when new links aquired have gone live.
• Lost Backlink Monitoring: We do this to make sure that any links previously obtained are still passing valuable page authority to your website.
• Broken Link Monitoring: We monitor your backlinks to ensure none become broken, & if they do, we can reach out to the relevant webmaster.
• Competitor Broken Backlink Monitoring: We also monitor your competitor’s broken links, as an opportunity to have your website linked instead.
• Competitor Link Intersect: We check websites that your competitors appear on, but that you do not, providing a list of backlink potentials.

Technical SEO

• Consistent Broken Link Checks: We carefully monitor your website to ensure no links (either internal or external) are displaying a ‘404’ error.
• Consistent Redirect Checks: We also monitor where a redirect should have been placed, but either was not or was incorrectly implemented.
• Redirect Chain Reduction: We review your redirect chains to see where they can be reduced, resulting in fewer requests and faster loading.
• Orphan Page Detection: We have methods to discover pages on your website with no internal links to them, which we can then resolve.
• Schema Markup Optimization: We implement this as search engines use Schema to correctly identify and correct business entities together.
• Robots.txt: We review your website’s robot.txt file to ensure there are no errors, as search engines use this file to determine pages they can access.
• XML Sitemap: We include your website’s XML sitemap in our regular crawling so that we can identify any issues if they happen to occur.
• Crawl Depth Optimization: We optimize the number of required clicks required by users on your website to reach a particular post or page.
• Insecure Content Resolutions: We make sure that all of your internal and external links have been built with the correct security protocol.
• Mobile Optimized Content: We check the mobile functionality of your web pages as over half of all website visits are now on mobile devices.

Local SEO (if applicable)

• Google My Business (GMB): We optimize your Google My Business listing as this is the first step on your Local SEO journey to success.
• Google Reviews: We implement methods to increase reviews as they are a massive part of who potential customers choose to do business with.
• Local Business Citations: We get your information listed on multiple business directories to help drive further organic customers to you.
• Local Business Schema: We implement Local Business Schema to your website to help Google further connect the dots on your business.
• NAP Consistency:  We ensure that all of your business details are the same in all locations that they are posted on, as this is crucially important.
• Linked Business Assets: We optimize the customer journey as most customer journeys for local businesses start with a mobile search.
• Geographical Landing Pages: We implement the positive signals that Google is looking for from the various sections of your website.
• Google Authenticity Signals: We help Google understand that you are a real business and are looking to serve your customer for the long term.
• Optimized Contact Page: We implement the most important factors that Google is looking to discover on your website’s contact page.
• Local Specific Goals: We focus on reaching your business goals, and they can differ for local businesses, such as wanting more phone calls.