The beauty of using professionally crafted eCommerce product descriptions on your website is that you have a 24/7 pro sales member.
We’ve all been there, we’re reading a product description online, and that can often be the reason we do or do not buy the product.
There is a lot that goes into getting the on-page SEO of your product descriptions correct, and we cover many of these aspects for you.
Not only will this help draw more people in from Google, but it will also help increase conversion when customers land on these pages.
- Unique Descriptions: We do this as Google doesn’t like when you copy and paste product descriptions from suppliers.
- Correctly Formatted: We write your eCommerce descriptions that should allow for easy importing into your website.
- Unique Titles: A strong title can be an incredibly important factor that can cause more users to click on the product initially.
- Unique Meta Description: Get more people to click on your link as opposed to competitors with a strong Meta Description.
- Word Count Options: We recommend checking how many words on average that your competitors are using for this.
Depending on the number of words that you’ve requested to be written, and how many product descriptions you have ordered, you’ll receive professionally written eCommerce product descriptions that can help your products to display in search results, driving more organic sales and revenue.
How does it work?
We craft each product description to ensure that it reads well to your potential customers in order to further convince them that your website is the best option for them to order the product from. We also make each description unique so that it only appears on your website and nowhere else online.
SEO Best Practice
The longer that your content is, the better the opportunity for important and relevant keywords to be incorporated that Google sees as relevant to the search terms for that product. It also allows you the ability to incorporate internal linking of relevant product URLs to give them a boost in search results.
Q: What are eCommerce product descriptions?
A: Each product on your website should be given the care and attention to have its own unique description created. This helps to inform potential customers if the product is the right choice for them, leading to an increase in sales.
Q: Why are unique product descriptions important?
A: If like most eCommerce stores you have been copying and pasting your product descriptions straight from the manufacturer’s website, well it’s time to stop that because Google doesn’t like this and knows who had the description first. Google loves for each product on your site to have it’s own description, that is not copied word-for-word from somewhere else.
Q: What about variation products?
A: If you sell a product that has variations (e.g. different colors, sizes, etc) then you can use the same description for all of these. You only need to have a unique product description if the product is entirely different to another one.
Q: How are these delivered?
A: We provide you a document that is formatted in a way that allows a direct upload to your website. If for whatever reason your website is not compatible with the file format we deliver, the descriptions we provide can very easily be copied and pasted to your eCommerce CMS platform.
We aim to have your eCommerce product descriptions delivered to you within 1 (one) calendar week of your order, regardless of the quantity ordered.